DX Today | No-Hype Podcast About AI & DX
The DX Today Podcast: Real Insights About AI and Digital Transformation
Tired of AI hype and transformation snake oil? This isn't another sales pitch disguised as expertise. Join a 30+ year tech veteran and Chief AI Officer who's built $1.2 billion in real solutions—and has the battle scars to prove it.
No vendor agenda. No sponsored content. Just unfiltered insights about what actually works in AI and digital transformation, what spectacularly fails, and why most "expert" advice misses the mark.
If you're looking for honest perspectives from someone who's been in the trenches since before "digital transformation" was a buzzword, you've found your show. Real problems, real solutions, real talk.
For executives, practitioners, and anyone who wants the truth about technology without the sales pitch.
DX Today | No-Hype Podcast About AI & DX
🤖 Agentic AI in Marketing: Applications & Future
The marketing landscape is undergoing a profound transformation driven by Agentic Artificial Intelligence (AI). This technology represents a paradigm shift from traditional task-based automation and reactive generative AI to proactive, goal-oriented, and autonomous systems. Agentic AI systems are "proactive, autonomous 'teammates' capable of perceiving their environment, reasoning through complex data, executing multi-step strategies, and learning from outcomes to achieve predefined business objectives." This report details the core characteristics of Agentic AI, differentiates it from other AI forms, highlights its strategic capabilities and significant business value, outlines its applications across the marketing funnel, examines the evolving MarTech stack, and provides strategic recommendations for successful implementation and governance. CMOs are urged to invest in agentic capabilities to maintain a competitive advantage, as studies indicate "an average return of $3.50 for every dollar invested and payback within 14 months."